Solicitation Activity of Tourist City IP Design of Wuyi Mountain
Activity background
The five thousand years of Chinese culture has a long history and profoundness,and is rich in cultural resources,especially in Wuyishan City,Fujian Province.In order to activate Chinese traditional culture and natural resources and innovate the brand and image of urban culture and tourism,Wuyishan Municipal People's Government and the Institute for Cultural Creativity of Tsinghua University jointly held the"Solicitation Activity of Tourist City IP Design of Wuyi Mountain"to assist Chinese symbols condensed and establish confidence in Chinese culture.
Organization Structure
Host Organization:Wuyishan Municipal People's Government,Institute of Cultural and Institute for Cultural Creativity of Tsinghua University
Solicitation Direction
1.Brand identity design
Design the brand identity(including LOGO design,publicity slogan design)and derivative application scenes for Wuyishan City,combined with the local characteristics of Wuyi Mountain,and deeply explore the cultural connotation of Wuyi Mountain.
2.IP Image Design
Recommended Thoughts of IP Image Design with Wuyi Mountain Culture as the background:
1)Design based on ecological animals and plants,such as"Teinopalpus aureus Mell","Squama manitis"or other organisms(preferred);
Design the Wuyi Mountain IP image and its cultural and creative derivative products,and use creative design works to promote the development of cultural creative and cultural tourism in Wuyi Mountain,the content includes but is not limited to anime images,graphic designs,derivatives,emoticons,series of posters,souvenirs,etc.
3.Propaganda slogan design
Design the slogan based on the local culture,scenery,folk customs,agriculture,and other factors,design works include but are not limited to slogan content,font design,etc.
Activity arrangement
1.Activity publishment
October 10,2021,officially publishment of activity
2.Solicitation and selection of design works
October 31,2021,Closed of collection of the design works
November 3-November 4,2021,Initial screening of design works,and the start of online display voting
November 6-November 9,2021,Final evaluation of design works,and selection of award-winning works
3.Award ceremony
November 16,2021(provisional),Award ceremony,the organizing committee announced the results
Prize settings
Total prize：200,000.00 CNY
(I)Brand identity design:
First prize,1 person,40,000.00 CNY
Second prize,1 person,20,000.00 CNY
Third prize,1 person,10,000.00 CNY
(II)IP image design:
First prize,1 person,40,000.00 CNY
Second prize,1 person,20,000.00 CNY
Third prize,1 person,10,000.00 CNY
(III)Propaganda slogan design
First prize,1 person,30,000.00 CNY
Second prize,1 person,18,000.00 CNY
Third prize,1 person,10,000.00 CNY
(IV)Popularity Award:
The top two with the highest number of votes,each rewarded 1,000.00 CNY
For questions related to the activity,please contact to:
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